The lesson here is all about making
This study is one of the most notable studies on priming and shows how powerful the words we choose can be. If you write an article in a bad mood and that mood slips into your storytelling, you will likely leave the reader feeling a bit deflated. If your storytelling is boosted with energy because of your passion and excitement for a topic, you will likely transfer this feeling onto the reader.a conscious decision to use language within your content that will resonate with your audience and match the feeling you want to impart to them. Language must be intentional, not a lazy attempt to convey a message.Get the daily newsletter search marketers rely on. Business DB to Data email address Get Search Engine Land in your inbox. See terms. 3. Build a relationship with your audience, be memorable Every interaction your brand has with a user is a significant opportunity to build on that relationship. We live in a world where the relationship individuals have with brands is critical to the decision-making process of where to buy from. With every interaction, you want to ensure you are building your brand positively in that user’s memory. There are many studies on memory, but the attribute I always see as a common thread is, unsurprisingly, around feelings.
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If you make people feel something, they will be much more likely to remember it. This links back to the previous two points, as if you know where the customer is in the journey and you can make the content resonate with them, priming them with the mindset that suits their onward journey. Then, you are likely to make them feel something. The other linked gem here is that storytelling allows people to see themselves in the story. When we attach meaning to something or visualize ourselves as part of something, this again intensifies the opportunity to remember it.
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