The name of beauty
but her logo says that it is a hairdressing salon and it has not been painted for a long time Outdatedness has both mentioned faces here First of all aesthetics strangely styled letters and a flirtatious curl are a design of the s unfortunately in a bad form Secondly inconsistency with the brand value proposition Joanna has expanded its offer to include cosmetics for the entire body and the logo reinforces the association limited only to hairBut its not just about going beyond the product category Joanna also changed her emotional core For a long time the brand operated with the claim and now the name is most often accompanied by the term Cosmetic Laboratory We seem to be staying Cell Phone Number List in the world of cosmetics but the change is quite significant These two terms show a different approach to the functions of cosmetics and emphasize different values The previous slogan told us about beauty beauty and charm so it focused mainly on good looks This new one evokes different associations and touches the world of medicine
https://lh7-us.googleusercontent.com/kvmHrITG989XKBwbNB6bHCqxZ6ZDbAr4yISUDVOcPbG0OgB7v9APidUWR8xh5Goq3fqFofz8r6PqQWTByHFOW9oAC3lEMtDZ-lxNPPvD_7KPr0q3MrKHQSoAgK1UaVPrkjGHjosxt277zFiY
In the laboratory there are different priorities what counts is not only aesthetic appearance but above all health care Cosmetics from the laboratory are intended to nurture the body and help maintain good shape and healthy wellbeing There is a big difference between a hair salon and a beauty laboratory wouldnt you agree This change in the emotional core should be communicated more clearly for example by refreshing the branding In what direction could Joannas rebranding go.
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