How does SEO work?
Many website owners turn to search engine optimization (SEO) when faced with traffic reductions. Unfortunately, this practice has become very common in our time. Search engine optimization has become popularly like a magic pill to increase traffic, mainly because of the general audience’s perception of search engines’ algorithms as complex and incomprehensible. But it’s important to know that SEO development is not a panacea for traffic problems, but only one of the means to solve them.SEO is not a panacea for traffic problems, but only one of the means to solve them.
In this article, we will present you a few reasons why SEO website promotion is often not enough to increase traffic or attract new audiences.
1. Traffic problems are not caused by ratings in the search engine
It is easy, of course, being a marketing shopify website designspecialist, look at various metrics and quickly draw some conclusions. However, this will clearly not enough to take concrete and consistent steps to address traffic problems. If you are going to do anything to increase traffic (for example, engage in SEO-optimization of the site), then first try to answer these questions:
What channels were affected by falling traffic? (Email, organic, referral, paid, social-network, other?)
What is your main source of lides?
Does the number of lides and traffic on your site depend on the season?
Does the number of relevant search queries for your business activity depend on the season? (can be checked with Google Trends)
Have you updated your website before traffic fell? (increat even the minimum updates)
Have your website pages become slower to load more slowly before the drop in traffic? If so, why?
Has your search rankings fallen on certain topics?
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The first step to solving the problem is to understand its causes. Without their identification, you will not be able to finally deal with the solution of how the SEO works. And if the fall is not associated with organic traffic, then SEO content won’t help you. Especially it will be useless if the highest-quality leadas come to you not from the search engines.
2. The authority of your website is very low
Another situation when SEO optimization is useless, it’s when your site’s credibility in the search engine is extremely low. This metric is the main one for Google when it comes to the location of sites in the search results. In this case, even the most successful selection of keywords and inserts them into a meta description, title, tags and other things will not help you fix traffic problems.
About the value of the authority of the domain (Domain Authority), on which it depends, as well as how to increase it, we told in the previous article.
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