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Ad engage users with authentic content. Advertising Example The Benefits of Stories emerged two years ago and now has 100 million users using this format every day (100 million at the time of study publication). To explain its rapid growth we focus on the value of the format to users. Study participants believed the story format improved their relationships with friends and family. They appreciate the fragility of such content which will disappear after hours if not saved.
Which ensures the relevance of its conversation topic. More than a third of last database users said they became more interested in a brand or product after seeing it online. What do users associate with stories and feeds? By exploring the correlations between people in different formats the author finds it many similarities. Respondents from all.
Countries similarly associated the two formats with visually beautiful and creative opportunities for self-expression. However, there are differences in user associations across countries. Brazilians, for example, think Stories and feeds are mentioned, though, that this digital tweaking can be likened to a gun when it comes to email marketing. Yes it shoots but we all know it's the shooter who pulls the trigger. Without proper coordination and understanding.
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