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Networks such as Facebook, Twitter, LinkedIn and Google+ offer marketers what they need to transform an email campaign from a generic message to be sent to all recipients to a truly useful, engaging and hyper-personalized interaction with prospects and customers. Interpretation The data analysis step is crucial in executing a hyper-personalized B B email marketing strategy. In fact, if having an enormous amount of user data available is an excellent starting point, if the marketing team is not able to interpret it or does not find the time to do so, it loses a very precious opportunity to create.
That bond of trust with the target audience necessary to proceed in the purchasing cycle. Obviously it is unrealistic to wedding photo editing service imagine that a marketing employee has the time and ability to delve into the data analysis of each individual lead, for this reason the intervention of marketing automation software is indispensable because it reduces the time required to process the information to a minimum . To give some examples, let's talk about platforms like HubSpot , Act-On, Marketo and Pardot that offer contact profiling and smart content functions that allow the marketing team to obtain ever greater details about.
The target audience and to show personalized content based on to the interests previously demonstrated on the site, always with a view to offering the most useful and personalized experience possible. To find out more about marketing automation platforms, download our complete guide for FREE by clicking here. Application Thanks to the amount of insights regarding customers and prospects, today it is possible to minimize assumptions about the behavior, habits and interests of the target audience and instead rely on analyzes capable of anticipating.
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