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Marketing automation allows you to develop single, recurring or temporary promotions in any form - from a dedicated pop-up on the website (which will appear only once), through reminder e-mails, to sections on the website that will appear ONLY to selected users. User scoring User behavior can be measured in many ways - from what they click on a website, through the content they view on a given website, to whether a given person reads all our emails.
Such people are many times more interested in your company's services America Cell Phone Number List than users who open the newsletter occasionally. There is nothing stopping you from sending a dedicated e-mail with a product, a discount or a simple thank you to the most engaged, or in fact "warm" contacts. After all, analyzing user behavior is KEY to selling well today - so why not go a step further and start assessing it?
Optimizing activities for the user, properly selected purchasing process - everything translates into a greater chance of conversions. We can also divide users according to the amount of money spent/products purchased, which helps in serving the most valuable customers. Retrieving the basket Abandoned cart is the biggest nightmare of every e-commerce. Meanwhile, it ... idleness or something that came up while shopping. Properly set automation allows you to remind the user about the left basket in various ways. It may be an e-mail or a pop-up notification when you re-enter the website - there are many possibilities and they depend, among others, on: depending on what customer data you have.
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