relation to the national level

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Whether you are a franchisee or the head of a franchise network, you may have already said to yourself that your digital strategy was not adapted to your specific needs and your structure. And indeed, your problems are very specific! Your franchise network is organized according to its own structure. You have certainly already thought about it, but your digital strategy can (and must!) adapt to this structure. Because the strong point of a digital strategy is to be flexible and to benefit from effective levers , whatever your operation and your sector of activity! In this period of health crisis marked by Covid-19, your digital strategy is all the more important .


This is what will allow you to sustain your activity and ensure your Korea Phone Number Data longevity! They adapt completely to your specificities, as long as you have clearly defined your guidelines beforehand, for example: What is the position of the members in ? What are the priority departments or regions in your strategy? Is the distribution of your products or services uniform across the territory? “One of our clients, specializing in the manufacture and sale of home equipment, observed that the sale of gates was low in highly populated departments, such as the Paris region.



Of course, this may seem obvious, but it must be taken into account in a digital strategy, because it impacts the levers put in place”, Flora, Webmarketing Project Manager. A digital strategy beneficial for the head of the network and for the members As you can see, a digital strategy is beneficial to both the network head and the franchisees . The only condition? That it is well suited to your sector of activity, your objectives and your mode of operation. This is how you will be able to increase the number of customers at points of sale, reduce your acquisition costs and increase customer loyalty .