Content Trends

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Evaluated stage only fors with selection process If your institution does not have a selection process, this stage can be ignored. If it has it, all those students who participated in it will be considered evaluated, regardless of whether they were called or not. Called stage only fors with selection process Just as in the previous stage, regarding those evaluated, remember to ignore this stage if your institution does not have a selection process. Those invited are all the students who participated in the selection process and were approved, and therefore are eligible to enter your.


Enrolled In this stage, only students who completed their enrollment USA WhatsApp Number Data in a course at your entered. Now, let's focus on the marketing funnel, which goes from visitors to MQLs. Why should an pay attention to the marketing funnel for student recruitment? It is very common for some educational institutions to focus only on sales funnel metrics, such as enrollment in admission exams and enrollment in a course. However, the process of attracting students to an EI begins long before the promotion of a selection process, courses and student registration.





Therefore, as the concept of the funnel itself implies, in each of these stages – from visitors to enrollees – we lose several potential students along the way. It is essential that your EI invest in strategies that reduce those bottlenecks and improve funnel attraction and conversion. But how is that done? One of the best ways is through Content Marketing , which is already adopted by  of the education sector according to Content Trends . And, for the full development of this strategy, it is necessary to build the marketing funnel of your educational institution.