Opportunities to target their buyer

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Personas are the ones who will ultimately be able to boost organic growth. You need to discover the search queries people use to find businesses like yours at each stage of the sales funnel. While many B2C marketers focus their keyword research efforts primarily on commercial search terms, any successful B2B strategy must also address inquiries. Use Semrush's Keyword Magic Tool to find the keywords your different buyers are using to search for answers to their questions, learn more, or find a supplier.


It's important to find the keywords that match each Last Review phase of the sales funnel and group them by intent. If you're struggling to find the best starting point for B2B keyword research, ask yourself questions like: What problems are your buyer personas facing? How do they look for ways to overcome these pain points? How are you a solution? What are the main characteristics of your product or service? Which keywords bring the most organic traffic to your competitors? To determine this, you can use the Organic Search tool .



Develop a keyword strategy to target buyers at different stages of your funnel One of the most effective ways to achieve B2B SEO success is to use topic clusters to demonstrate your expertise and own the SERPs for topics, not just keywords. But what is a topic cluster, and why are they essential for successful B2B SEO? A topic cluster is a group of content that revolves around a central topic and uses a pillar page to create inbound and outbound links. A topic cluster should start with a strong pillar page (the hub of a specific topic), then include links to all pages in the topic cluster. These delve deeper.