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Landing page tips and tricks use new ad formats This is a perfect example of the kind of mentality Larry often talks about concerning big changes and big results. Many marketers are still caught up in ways of thinking that are quickly becoming outdated, so having the courage to take bold steps can put you ahead of the competition. 10. Use call-only campaigns Our final landing page conversion optimization tip is another that removes the need for landing pages altogether.
The reason this is our top tip is because, quite simply, it blows the others out of the water in terms IT Numbers of its potential impact on your conversion rates. On average, users are NINE times more likely to convert from a mobile SERP than a desktop SERP. When you combine this with the fact that calls to businesses are worth at least three times as much as clicks, there’s a powerful case for abandoning the traditional landing page by using Call-Only campaigns.
AdWords’ Call-Only campaigns allow you to include a clickable phone number as part of your ad. This actually replaces the traditional URL altogether, meaning that your ad lets visitors call your business directly from your ad – no clicks, no web forms, no landing pages. Just get straight to the point and help prospects pick up the phone and call you. Landing page tips and tricks use Call-Only campaigns That does it for our top 10 landing page optimization tips. Which ones are you already using, and which are you thinking of trying out? We’d love to hear about optimization strategies that are working for you.
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發表於 2024-3-14 14:25:38