Tips for competitive analysis You can use Naver

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Consumer insight analysis Consumer insights analytics allow you to analyze the search behavior of specific demographic groups. For example, if you analyze searches for “vegan food” by age, you might find that younger generations are more interested in this keyword. This information can be useful when developing marketing strategies or targeting advertising, especially when planning campaigns aimed at young consumers who prefer vegan food. How to use Naver Data Lab and examples1. How to select keywords When selecting keywords, you can use Naver Data Lab to analyze the search volume and trends of related keywords. For example, when trying to create content related to “coffee,” you can select the most popular topic by comparing and analyzing the search volume of various related keywords such as “cold brew,” “home cafe,” and “drip coffee.


This will help you plan content tailored to the interests of your target audience and improve your SEO strategy. Cambodia Phone Number Data  Data Lab to analyze search trends and related keywords for competitor brands or major keywords. For example, if you discover that the keywords that competing coffee brands are focusing on are “eco-friendly coffee cups” and “fair trade coffee,” you can use these trends to develop a strategy for what your brand will emphasize. This will help you develop a marketing message that differentiates you from your competitors. 3. Application to content marketing You can create a content marketing strategy by utilizing Naver Data Lab’s search trend analysis function. For example, if keywords related to “drip coffee” are on the rise recently, you can distribute related content by creating blog posts, infographics, video guides, etc. tailored to that topic. This is effective in capturing the attention of your target audience and increasing the number of visitors to your website. conclusion There are various ways to use Naver Data Lab, and you can use them through the examples provided.




Naver Data Lab provides market insights to help the effectiveness of marketing strategies, including search trend analysis, competitor analysis, and content marketing strategy establishment. A strategic approach based on the information gained through this tool will greatly help you increase your brand's engagement by strengthening your connection with your target audience. With Universal Google Analytics (UA) transitioning to GA4, we're forced to adapt to it whether we like it or not. In particular, due to privacy protection issues, there is a significant difference between UA and GA4 in the data identification method. Previously, UA collected user data based on cookies. When a user's browser visits a website, a cookie is issued, and the cookie is used as an identifier to identify the user.