You should use the unique selling points

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After all, percentages always work. Use CTAs : A clear call-to-action makes it clear to the user what he has to do: “Continue reading”, “Off to the bargain hunt”, “Redeem a voucher now”… The CTA should match the language of your brand or the target group . By the way: Buttons also work in emails . Mobile optimization : Make sure that your email is easy to read on a smartphone and looks appealing! At t3n you can find more tips for better email marketing . Boy on springs represents success through conversion optimization Faster, higher, further: you can advance your shop through conversion rate optimization.


Gettyimages/Andrew Rich Soft factors that can increase your conversion rate In Special Data addition to the conversion optimization of your landing pages, product texts, SEA campaigns, etc., it is also worth taking a look at some “soft factors”. Brand Image/Corporate Identity : Does your company convey a consistent image on all channels, from the website to emails to Facebook? A distinctive corporate design is just as important as a well-thought-out and unique corporate language. You can convey the special features and values ​​of your brand in an original brand story .




Neuromarketing : Don't underestimate the influence of color, images, etc. Coherent and attractive images are immensely important for a good first impression of a website. Also pay attention to a coherent web design that meets the expectations of the users. What looked chic in 2010 looks old-fashioned today! Add the icing on the cake to a good user experience: Joy of Use arises when the user enjoys spending time on your shop.