This indicates the amount of

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Money you spend on acquiring a new customer. Cost per click Cost per click (CPC) is one of the most common pricing standards for online ads. As the name implies, you only pay when someone clicks on one of your online ads. Cost per thousand Cost per thousand is better known as CPM. It’s another pricing standard for online ads. It means you pay a set amount for every 1,000 people who view one of your online ads. Click-through rate The click-through rate (CTR) is the percentage of people who view your ad and click on the link.

Data-driven marketing Data-driven marketing is a marketing plan based on information you’ve gathered from interacting with consumers. Your website stats and digital marketing stats are good sources of data. You can also use information you’ve Bahrain WhatsApp Number collected from offline marketing efforts. Engagement rate Your engagement rate tracks how many people take action based on your digital marketing efforts. It includes not just sales but also likes, follows, and site views.



Lead generation Lead generation means providing users with helpful information in return for their personal information. You can use it to identify and get to know your target audience. It’s also valuable for creating a data-driven email marketing campaign. Return on investment Return on investment (ROI) is the calculation showing the profit you earn for every dollar you spend on digital marketing.