Review your site structure Tools to use

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Technical SEO Checklist : Screaming Frog, Semrush One of the most important things you can do to improve your website’s SEO is to review its structure. This will help you identify any potential issues that could be hindering your site’s performance in search engines. Website structure includes things like your site’s hierarchy, URL structure, and internal linking. For businesses with new sites, planning your website’s structure is the first and most important thing to do. You have to make sure that both visitors and search engines can easily navigate through your website. A poorly designed site structure can make things confusing for developers, leaving behind orphan pages.

And when this happens, you will have to take the extra time and effort to look for these orphan pages and link to them. To plan your website structure, you can create a simple chart or outline like this example below: site structure Go as simple with your site structure CY Lists as you can, so visitors and search engines can easily navigate between your web pages. There are articles that argue that the most important information on a website should only be a couple of clicks deep (see: the 3-click rule), while the Nielsen Norman Group argued that it’s an arbitrary rule not backed by data.





But in 2018, Google’s John Mueller discussed that it does matter—so a good rule of thumb would be to ensure that the most important information is accessible from the homepage. Look for orphan pages Look for orphan pages As mentioned earlier, you will have to look for orphan pages as part of your audit. Orphan pages are pages of a website that is not internally linked or has zero links from other pages of your website. This makes it difficult for search engine bots to crawl and index these pages. Orphan pages may occur for different reasons.