Use parameters to add more details

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Abbreviations: Avoid abbreviations that may be ambiguous. Avoid generic names: Be specific: Instead of “click,” specify the button that was clicked. Add context: Indicate on which page or section the event occurred. Consider the hierarchy: Main and secondary events: Organize events into a logical hierarchy. Parameters:  to the main events. Use singular nouns: Consistency: Avoid confusion when using singular names.


Avoid special characters: Compatibility: Use only iceland number data letters, numbers, and underscores or hyphens. Avoid accents, symbols, ñ, or special characters. Do not use an event that uses the system, this is known as reserved events and depends on whether we are talking about web or mobile events, for example: Mobile Reserved Events ad_activeview ad_click ad_exposure ad_impression ad_query ad_reward adunit.


Let's see what happens if the event is already being recorded: How to set up Google Analytics 4 key event tracking with an event that already exists? Google Analytics 4 gives you the option to mark any event as a conversion. This is the easiest way to set up conversions for already tracked events. You can see in the image below that I already have multiple events tracked on my website, as some events are automatically tracked by GA4, and some are custom events tracked using Google Tag Manager .